The fastest, easiest way to create a marketing plan – is new for 2008 enriched by Duct Tape Marketing.

Create a great action plan that you will be proud to share with your colleagues and that will grow your business.

Eugene, OR (August 22 , 2008) – Palo Alto Software (www.paloalto.com) in partnership with John Jantsch of Duct Tape Marketing (www.ducttapemarketing.com) today announced the release of its newest version of Marketing Plan Pro Software powered by Duct Tape Marketing. In this latest release of Marketing Plan Pro, Palo Alto Software has taken the award-winning Duct Tape Marketing methodology and embedded it into Marketing Plan Pro–creating a product that will guide users through the process of creating a powerful marketing action plan that will help them understand how marketing and advertising can help successfully grow their businesses.

Marketing Plan Pro powered by Duct Tape Marketing – the best way to write a successful marketing plan- is all-new for 2008. Small businesses often struggle with marketing strategies, and how to put an action plan in place that will actually grow their sales numbers. Marketing Plan Pro will give any business a clear plan to start working from and get them started on creating a winning marketing strategy in just 30 minutes. This new version of Marketing Plan Pro will help you:
• Build your marketing vision to identify your business goals and measure your progress.
• Identify your remarkable difference and help figure out how you stack up against your competition.
• Find your customers
• Forecast sales and budget expenses

“It’s been exciting watching my Duct Tape Marketing system go from blog to book to software. Merging my system with Palo Alto Software’s Marketing Plan Pro software will make this methodology available to anyone wanting to see their business succeed,” says John Jantsch, creator of Duct Tape Marketing. “The 30-minute plan will allow anyone to get from plan to action immediately.”

Marketing is a system, not an event, and Duct Tape Marketing is a systematic approach to marketing that is as elegantly simple as that sticky and trustworthy roll of duct tape. The Duct Tape Marketing system, developed by renowned small-business marketing guru John Jantsch, shows customers how to develop and execute marketing plans that will give businesses life and longevity. Audio introductions narrated by Jantsch are also included for major topics.

“Working with John Jantsch to bring Marketing Plan Pro powered by Duct Tape Marketing to market has been a great experience for Palo Alto Software,” said Sabrina Parsons, CEO of Palo Alto Software. “Our Marketing Plan Pro software still employs the core elements that have always made it a great value—including the step-by-step approach that guides users seamlessly through the process of creating a marketing plan that will be immediately available for use and get results. Palo Alto Software’s collaboration with John Jantsch and the Duct Tape Marketing system will be nothing short of remarkable for new and repeat customers, and we are very proud to bring this version to market.”